Where Art, Culture, and storytelling Collide.
Born from a fusion of urban modern culture and an afro-surrealistic, we bring art, fashion, and technology together to build something truly unorthodox. From disruptive creative direction to AI-enhanced marketing, we’re here to shift perspectives and redefine what’s possible.
ABOUT THE HOUSE
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ABOUT THE HOUSE *
We don’t follow trends — we set them.
The Amé House is more than a collective — it’s a network of boundary-pushing creators who live and breathe art. Created by Phillip Charles Petty, the journey of the house began with the launch of Soul By Amé, a streetwear and artwear brand that’s been featured in GQ and worn by professional athletes in the NBA, NFL, and MLB.
Through The Amé House, we’ve built on that foundation, working across art, fashion, and technology to create projects that merge cultural influences with a modern, artistic edge. The Amé House draws from both urban modern culture and surrealistic art forms to deliver projects that defy convention.
From fashion shows to custom artwear, we’ve worked across industries, bringing fresh ideas to life through creative direction, design, and technology. With roots in high-end fashion, streetwear, and AI-driven marketing, our work isn’t just about aesthetics — it’s about creating cultural moments that leave a lasting impact.
Our designs have appeared on HBO Max’s “The Cube”, and we’ve curated work that blends high-end fashion with streetwear aesthetics. At The Amé House, we embrace a collaborative approach, drawing from a network of creators who are passionate about redefining what’s possible in the worlds of art, fashion, and marketing.
Discover our services
Creative Direction & Branding
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We create art-driven brands that break the mold. Each brand we work with is treated like an evolving canvas, designed to provoke thought, elicit emotion, and challenge the status quo. Our approach to branding isn’t just about aesthetics — it’s about building a cultural identity that moves people.
AI Marketing Strategy & Planning
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We blend technology with art to push the boundaries of what’s possible in marketing. By integrating AI tools with creativity, we craft strategies that are as intelligent as they are disruptive. This isn’t cookie-cutter marketing — it’s a custom, art-forward approach that enhances your brand's voice and reach.
Fashion Styling & Custom Work
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Our fashion work is unapologetically bold. From streetwear to high art fashion, we create custom pieces that tell stories, provoke, and celebrate individuality. Whether personal or brand-focused, each piece is a reflection of both urban culture and personal vision.
Contact Us
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